Ruby9100m is a trans-human digital being that is pushing the boundaries of reality and digital ingenuity. Created by Ruby, RUBY 9100m is a transhuman avatar as her virtual alter-ego.
She has worked with major celebrities and brands such as Grimes, Nike, Fendi, Snapchat, and virtual fashion house The Fabricant. Her unique cyborg aesthetic makes for incredible futuristic visuals.
Ruby 9100m also made her musical debut by releasing her first single, 'Screaming', alongside this stunning new campaign for Adidas. In the music video, Ruby steps off a production line where she and similar robots are manufactured.
"Having RUBY in half-robot and half-human form is an exploration in how I can empower myself through her evolution."
